Bookings up 46% (still $100k in empty nights)


Would you believe me if I said you were losing out on over $100,000 in revenue?

Probably not.

But when you sit down with your last 12 months of booking data, you’d be very surprised by how much you left on the table.

Even if you’re consistently getting direct bookings every week.

Which is a great problem to have, by the way.

Why?

Because it means that with the right few (proven) revenue management systems and processes in place, you could see a 6-figure upside.

All without having to:

  • Go insanely viral online
  • Live inside a pricing dashboard
  • Invest in upgrades just to justify higher rates

Or anything else that might not be possible with your current team, bandwidth, or resources.

Take Jeremy here for example.

His total bookings were up 46%… but he still had over $100,000 in lost revenue (because of empty nights).

For context:

Jeremy runs a 40-site RV and tent campground. And when he joined our Modern Hospitality Accelerator in June, he was only in his 2nd year of operation.

And from year 1 to year 2, Jeremy was able to raise his rates from $30 to $45 per night.

So on paper, it “looked” like everything was working.

But that $45 daily rate was the same for every night of the year.

In other words:

  • Too high during slow season (so too many nights sat empty)
  • Too low during peak days (so he “lost” money by not charging enough)

And Jeremy had no idea how much both of these were costing him.

Until he went through the Pricing Leak Calculator inside MHA.

Which is how he found $100,000+ in leaks over the last 12 months.

So, we gave him some personalized recommendations based on his property.

Then, Jeremy started using our proven revenue management systems to start fixing immediate leaks in his business (to make the next 12 months more profitable).

And now, his campground is only leaking about $35,000 in empty nights (a 65% improvement):

Curious how much empty nights are costing you?

When you join our Modern Hospitality Accelerator, one of the first things our expert advisors will do is analyze your last 12 months of booking data.

That way, you’ll know exactly how much revenue is leaking out of your business (and which leaks to plug first).

From there, we’ll help you:

  • Swap your flat rate for a pricing strategy built around when guests actually book
  • Fill more of your slow-season nights (without slashing rates across the board)
  • Turn more of those bookings into direct bookings, so you keep more of every stay

Just like we did for Jeremy.

So if you want to see what that could look like for your property…

Click here to book a free call with my team (and see if our Accelerator is the right fit to help you plug your leaks).

Talk soon,

— Ben Wolff

Founder, Oasi & Modern Hospitality Accelerator

PS… Revenue management isn’t just for premium, luxury stays.

Jeremy’s sites go for around $30-$45 a night.

But that hasn’t stopped him from using our proven systems and strategies to plug over $65,000 in revenue management leaks.

If it showed up for him, then how much could you be losing?

Click here to book a 30-min call with my team to find out.

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I build, market, and scale unique hotels with the highest returns in hospitality. Join my newsletter and I'll show you how to create your own demand, direct bookings, and pricing strategies so you can dominate your market.

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