I build, market, and scale unique hotels with the highest returns in hospitality. Join my newsletter and I'll show you how to create your own demand, direct bookings, and pricing strategies so you can dominate your market.
viral hook writing training + free GPT for reels
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One of the most overlooked, yet highest-impact content upgrades I’ve seen (after 500M+ views across profiles we manage): Content Hooks. So we did a hook-writing workshop inside our Modern Hospitality Accelerator to help our clients write Reel copy and captions that consistently go viral. Since then our Accelerator clients have been churning out hooks that:
The best part? They didn’t need to stare at a blank page to come up with viral hook ideas, thanks to our Single-Shot Reel Copywriter GPT!(And no one’s noticed they’re using AI to cut their content creation time by 50%!) So if you haven’t been impressed by the results you get from content agencies you hire, but can’t seem to crack the hook formula yourself… You’ll want to check this out. Just click here to grab a copy of the Single-Shot Reel Copywriter.Enjoy! — Ben Wolff Founder, Modern Hospitality Accelerator PS… We also train you how to create viral reels on a budget inside our Accelerator We believe in not only giving you ALL the tools you need to come up with great content ideas, but also showing you HOW to turn content into business results. That way you can draw a straight line between content results and revenue for your property. |
The Modern Hospitality Playbook
I build, market, and scale unique hotels with the highest returns in hospitality. Join my newsletter and I'll show you how to create your own demand, direct bookings, and pricing strategies so you can dominate your market.
One Sunday in Year 1 of running Onera Fredericksburg, I almost threw my laptop out the window. I couldn’t bear to: Look at another unbooked weekend Play another game of “drop the price” chicken with my competitors Wonder if I should discount now or wait closer to the date Sound familiar? As Modern Hospitality operators, we’re constantly walking the tightrope between charging more and being 100% booked. We’re all looking for that single magic bullet, especially when it comes to making pricing...
A few months ago, a two-unit glamping operator about 90 minutes from Dallas was struggling to fill his calendar. At the time, he was at: 60% occupancy Discounting to book more guests Generating ~$5,000 per unit per month (with an ambitious goal of $10,000) So, he knew he was drastically undercharging. But the problem was he had no idea how to raise his rates while still getting consistent bookings. 3 months later? His ADR and occupancy rate have increased by 10%. So what changed? He made 3...
Back in June, I was on a direct booking audit with an Accelerator client. They owned Pioneertown Motel, a historic 19-room Western lodge built in 1946 for film crews (yep, actual Western film crews). So I pulled up their Instagram and… Their biggest Reel had 957K views (but nothing in it said you could stay there.) It was Jason Momoa playing bass at Red Dog Saloon, their sister bar. Here's the Reel and a snippet of it below: Getting that kind of virality — that’s the part most hospitality...