How a boutique motel near Joshua Tree pushes for more direct bookings from mobile


Hey, Ben here.

One reel at Onera Wimberley hit 1.7M views and drove $78,400+ in direct bookings.

How?

Making direct booking the easiest path for a guest who’s already interested. Especially on mobile.

Every week inside the Modern Hospitality Accelerator, members bring their property to a hot seat and get live feedback from me and our advisors.

Recently, that was Pioneertown Motel, a historic 19-room Western lodge near Joshua Tree.

We pulled up their site and went through it the way a guest would… And immediately found a ton of upgrades they could make.

  • The Book Now button was hard to find. It sat inside a menu dropdown in a smaller font size, so a guest on their phone had to hunt for it. (They’ve fixed this since then!)
  • The guests most likely to book couldn’t see room types. Anyone who tapped “Rooms” had to scroll past photos and a block of text… Without seeing a room they could book.
  • Two of their best reasons to book weren’t easily visible. Stargazing and horseback riding only came up in a FAQ at the very bottom of the site – and we could only access it via desktop.

So, when you watch the clip, you’ll learn:

  • How to turn more mobile visitors into direct bookings (without rebuilding your whole site)
  • How to keep high-intent guests moving toward checkout without burying them in information
  • How to put your best experiences front and center, even if they’re buried on your site today
  • What a live MHA hot seat looks like

​Click here to watch the Pioneertown Motel Direct Booking Audit.​

Hope this helps!

Ben Wolff

Founder, Oasi & Modern Hospitality Accelerator

PS… Want feedback like this on your own property?

In about 45 minutes, we’ll show you how we can help you fill your rooms, raise your rates, and put the systems in place to scale.

​Click here to book a free Demand Engine Strategy Call.​

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